Measuring what matters to
co-operatives and mutuals

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What is Mutual Value Measurement©?

One of the greatest challenges for co-operatives and mutuals (CMEs) is to be able to quantify and communicate consistently the value that our businesses create.

That’s why the Business Council of Co-operatives and Mutuals (BCCM) teamed up with researchers at Monash University’s Monash Business School, our members and the co-operative and mutual enterprise sector, to find a new way of measuring our positive impact on our members, our customers, the community and the economy – Mutual Value Measurement (MVM)©.

The Mutual Value Measurement Framework© helps CMEs to measure their total value creation (mutual value) through a set of common dimensions and shared language.

The MVM Framework© can be used by CMEs across different industries, of different sizes, and with different capabilities.

Incorporating MVM into your business can help you realise the total mutual value you create, leading to significant business and commercial benefits.

The MVM Framework© has been field-tested through research by Monash University’s Business School and is available with an implementation guide and templates that will allow interested CMEs to assess and plan the full adoption of the MVM Framework©.

To explore using MVM Framework©, book a one-to-one consultation with the BCCM and Monash University.

Developed by the sector for the sector

The MVM Framework© and related material were developed by and are owned by the BCCM in partnership with Monash University’s Monash Business School. To explore using MVM Framework©, book a one-to-one consultation with the BCCM and Monash University.


The MVM Framework© helps co-ops and mutuals measure their total value creation through a set of common dimensions and shared language about measuring and reporting mutual value.

How do we measure success?

MVM Accreditation

Accreditation signifies to members and the community that a co-operative or mutual has successfully applied the MVM Framework© in accordance with its intended design.

CMEs applying for MVM Accreditation are evaluated by an independent panel of experts.

Successful applicants will have demonstrated a proficient understanding of the MVM Framework©, implemented appropriate metrics against the framework’s dimensions and shown that engaged measurement has been practiced.

For CMEs, MVM Accreditation is a mark of quality, and an acknowledgment of their profound commitment to the ongoing promotion and creation of mutual value for their members and their community. Six CMEs have achieved MVM Accreditation.

MVM Mark

"What gets measured, gets monitored. What gets monitored, gets valued. Valuing the positive impact of cooperatives and mutuals on their members, their customers, their communities and wider society, is long overdue. Mutual Value Measurement© is a framework that makes sure none of the value co-ops create is hidden, overlooked or ignored."

Melina Morrison

CEO, Business Council of Co-operatives and Mutuals

Achieve MVM Accreditation™ for your co-operative or mutual

Six leading co-operatives and mutuals have achieved MVM Accreditation™ in Australia

CivicRisk Mutual Logo
Futurity Investment Group Logo
GC Mutual Bank
Geraldton Fishermens Co-operative Logo
StateCover Mutual Limited Logo

Monash Impact: The Mutual Value Measurement project

"The MVM has assisted the StateCover team focus on what matters most – creating value for our members. Through embedding the MVM Framework© across the organisation, we have clarity as to what activities create value for our members and those that don’t, ensuring that our efforts and resources are always targeted to value creation."

Linda Bostock

CEO/MD, StateCover Mutual Limited
(May 2021)

"In the mutual world, the way we create value is not always a number but often an experience. The MVM Framework© has provided our mutual with a process to systematically and succinctly capture and report both numbers and experiences to evidence where the value is provided to our members each year. This process has influenced our strategic plan and refined the way we communicate the benefits of the mutual for existing and prospective members."

Lisa Williams

Finance Manager, CivicRisk Mutual
(May 2021)

"MVM is a simple yet powerful tool which has helped our staff, management, board and members to clearly identify and articulate the unique ways we as a co-operative generate value.  Importantly, it helps ensure we take a holistic view of our mutual value and now elegantly frames our strategic plan which will maximise that value."

Matt Rutter

CEO, Geraldton Fishermen's Co-operative
(May 2021)

Mutual Value Measurement IS THE ANSWER

Andrew Haigh, Newcastle Building Society CEO, talks about Mutual Value Measurement, world-first framework to measure the value of co-operative and mutual businesses