Mutual Value Measurement©

Measuring what matters to co-operatives and mutuals

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MUTUAL VALUE MEASUREMENT©

Measuring what matters to
co-operatives and mutuals

More than measurement

The Mutual Value Measurement (MVM) Framework© is the world's first accredited framework for measuring the total value created by co-operatives, mutuals and member-owned firms, helping them articulate their mutual value through a set of common dimensions and shared language.

Co-operatives and mutuals benefit from being able to identify and communicate the difference they make to customers, members, markets and the wider community.

However, this is challenging, because the usual financial metrics of corporate success are not easily applied when there is a mutual business purpose.

By viewing the organisation through the lens of mutual value, co-ops and mutuals can systematically identify, measure and report on the value they create.

Businesses that have used the Mutual Value Framework© have integrated it into a wide range of important activities, deploying it to:

link business purpose to operations

enhance strategic review

align Board and executive priorities

build a communications narrative

improve performance management systems

align employees within the business

improve member relationships

improve marketing messaging

enhance ESG and corporate reporting

To explore the possibilities offered by the MVM Framework, book a one-to-one consultation.

MEASURE YOUR TOTAL VALUE CREATION

Measure your mutual value with the MVM Framework, designed to assist co-ops and mutuals in gauging their overall impact.

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How do co-ops and mutuals benefit from MVM

By deploying the tool and incorporating MVM into your business, the focus on the mutual value you create can bring direct business and commercial benefits.

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How do we measure success?

MVM AccreditatioN

Mutual Value Measurement Accreditation is a mark of quality and an acknowledgment of a co-operative or mutual's profound commitment to the ongoing promotion and creation of mutual value for their members and their community. Join the community of leading co-operatives and mutuals that have achieved MVM Accreditation.

Eleven leading co-operatives and mutuals have achieved MVM Accreditation in Australia and the UK.

Join our network of leaders in demonstrating mutual value

Mutual Value Measurement IS THE ANSWER

Andrew Haigh, CEO of Newcastle Building Society, on Mutual Value Measurement – a groundbreaking framework designed to measure the mutual value generated by co-operative and mutual businesses.

“It was a very worthwhile investment and deepened our thinking on the impact we’re having, through the six areas of value. They were integrally engaged across the organisation, through the process, and into the Boardroom – from a strategic decision-making perspective.”

Michelle Bagnall

Chief Executive Officer, Bank First

“MIPS used MVM to identify and categorise mutual value right across the business. We knew we went the extra mile for our members, but seeing so much of that value captured in one place was really significant for us. MVM has been really useful in bolstering and strengthening our core proposition to existing and new members.”

Barry Leung

EGM Performance, Medical Indemnity Protection Society

“At Unimutual, we used the MVM process to identify the mutual value that we are creating for our members. The leadership team had the opportunity to sit down and identify what our member’s value. The six dimensions gave us a structure to look at how that value is created. Working with Mutuo, we’ve embodied MVM as part of our strategic performance framework and identified the key measures that we want to consider on an ongoing basis.”

Geoff Henderson

Chief Executive Officer, Unimutual

"The MVM has assisted the StateCover team focus on what matters most – creating value for our members. Through embedding the MVM Framework© across the organisation, we have clarity as to what activities create value for our members and those that don’t, ensuring that our efforts and resources are always targeted to value creation."

Linda Bostock

CEO/MD, StateCover Mutual Limited

"In the mutual world, the way we create value is not always a number but often an experience. The MVM Framework© has provided our mutual with a process to systematically and succinctly capture and report both numbers and experiences to evidence where the value is provided to our members each year. This process has influenced our strategic plan and refined the way we communicate the benefits of the mutual for existing and prospective members."