About MVM

Measuring what matters to co-ops and mutuals

As values-based businesses, the greatest challenge for co-operatives and mutuals (CMEs) is to let our values shine. That’s why the BCCM teamed up with researchers at Monash University, our members and the co-operative and mutual enterprise sector, to find a new way of measuring our positive impact on our members, our customers, the community and the economy – the Mutual Value Measurement© (MVM).

The Mutual Value Measurement Framework© helps CMEs to measure their total value creation (mutual value) through a set of common dimensions and shared language about measuring and reporting mutual value.

The MVM Framework© can be used by CMEs across different industries, of different sizes, and with different capabilities. The Framework has been field-tested through research by Monash University’s Business School and is available with an implementation guide and templates that will allow interested CMEs to assess and plan the full adoption of the MVM Framework©.

Measuring Mutual Value

The MVM Framework© uses six dimensions to cover the unique areas of value that co-operatives and mutuals generate.


By deploying the tool and incorporating MVM into your business, the focus on the mutual value you create can bring direct business and commercial benefits. Discover what MVM can help you towards.

Research Study and Team

The MVM Framework© was developed by accounting researchers from Monash Business School, Australian National University and Warwick Business School, UK. 


BCCM and Monash University worked with these Industry Partners, Field Study Partners and Research Partners when developing the MVM Framework©.

"The outcomes of the measures have had a positive impact on our thinking and what can we do to further foster and create value through member services, enhanced and easy participation, tailored training and coverage in an open and transparent way. Our members are surveyed on these values and can tell us what’s most important and valuable to them which in turn helps us strategically create and deliver what they need."

Lisa Williams

Finance Manager | CivicRisk Mutual
(May 2021)