Business benefits

By deploying the tool and incorporating Mutual Value Measurement (MVM) into your business, the focus on the mutual value you create can bring direct business and commercial benefits:

Improve your strategic planning Commerciality

Mutual value can be a central aspect of your firm’s strategic planning by helping to focus on your core business purpose. Building an understanding of mutual value across your business leadership can engender a cohesive corporate stance.

Engage better with customers, employees and other stakeholders Commerciality Member relationships Community relationships

Relationships with members and other stakeholders are critical to the successful functioning of mutuals. MVM can help to concentrate attention on meaningful relationships that help deliver the business purpose.

Develop ideas for marketing to drive sales Commerciality Shaping markets

Differentiating your business offer in a crowded marketplace requires you to identify and drive forward clear communication of your unique value to members, customers and other stakeholders. MVM can help you to focus your marketing effort on the advantages that you have through your mutual ownership structure.

Communicate your firm’s economic and social value Shaping markets Member relationships Community relationships Mutual mindset

Social and sustainability reporting is recognised as an important part of every firm’s story as a corporate citizen. From the role played in markets, to environmental and social footprints, businesses are conscious of their responsibilities to the economy and society. MVM adds a new dimension to this, establishing mutual business practice as a key contributor to social value delivery.

Help to access impact markets for investment Commerciality Ecosystem and reciprocity

The growing impact investment market is a new opportunity for mutuals that intend to issue Mutual Capital Instruments. High quality social reporting that communicates the mutual value created and delivered by mutual businesses can feed directly into new prospects to raise investment capital.

Mutual Value Measurement's common language

Matt Rutter, former CEO of Geraldton Fishermen’s Co-op, on Mutual Value Measurement's common language.

“Mutual Value Measurement is a tool to measure all that other stuff that doesn’t fit in to the traditional model of KPIs. As a pool, we are so focused on our members and delivering them good value that we do so many other things. I love that the framework is a tool to help us capture that. MVM helped start a corporate data project but led us in to examining new areas of risk management - it got in to lots of other places with this fundamental framework sitting below it. As time has gone by the MVM process has become completely ingrained in the business.”

Lisa Williams

Chief Financial Officer, Civic Risk Mutual

“At Unimutual, we used the MVM process to identify the mutual value that we are creating for our members. The leadership team had the opportunity to sit down and identify what our member’s value. The six dimensions gave us a structure to look at how that value is created. Working with Mutuo, we’ve embodied MVM as part of our strategic performance framework and identified the key measures that we want to consider on an ongoing basis.”

Geoff Henderson

Chief Executive Officer, Unimutual
COPYRIGHT - MUTUAL VALUE MEASUREMENT

The Mutual Value Measurement (MVM) Framework© and related material was developed by the Business Council of Co-operatives and Mutuals in partnership with Monash University’s Monash Business School. All intellectual property and rights are vested with the BCCM and Monash Business School and any use of this material should only be done with the express authorisation of the BCCM and Monash Business School. BCCM members granted access to MVM materials are required to obtain approval from BCCM and Monash Business School, Monash University if they wish to share any MVM material with third parties.

The MVM Framework© and related material are protected by copyright. The copyright owner is the Business Council of Co-operatives and Mutuals (BCCM) and Monash University’s Monash Business School.

All frameworks, tools, text, copy, photographs and graphics are copyright © 2019 to the Business Council of Co-operatives and Mutuals (BCCM) 2019 and Monash University’s Monash Business School, unless otherwise stated. You may not make alterations or additions to the material on this site, sell it, or misappropriate it. The BCCM and Monash University’s Monash Business School, do not permit reproduction without request and acknowledgment.

COPYRIGHT - MUTUAL VALUE MEASUREMENT WEBSITE

Material on this site is protected by copyright. The copyright owner is the Business Council of Co-operatives and Mutuals (BCCM) in partnership with Monash University’s Monash Business School. All frameworks, tools, text, copy, photographs and graphics are copyright © 2019 to the Business Council of Co-operatives and Mutuals (BCCM) and Monash University’s Monash Business School, unless otherwise stated. You may not make alterations or additions to the material on this site, sell it, or misappropriate it. The BCCM and Monash University’s Monash Business School, do not permit reproduction without request and acknowledgment.