Measuring mutual value
The Mutual Value Framework© helps co-operatives and mutuals to measure their total value creation through a set of common dimensions and shared language about measuring and reporting mutual value. The Mutual Value Framework© uses six dimensions to cover the unique areas of value that co-operatives and mutuals generate.

MVM dimensions

1. Commerciality
Commerciality refers to the generation of sustainable economic value for current and future members through business operations.

2. Shaping markets
Shaping markets refers to the value of a co-operative or mutual enterprise’s existence in creating, maintaining or shaping sustainable and competitive markets for goods and services.

3. Member relationships
Member relationships refers to building and maintaining meaningful and sustainable relationships with members of the co-operative or mutual.

4. Community relationships
Community relationships refers to building and maintaining strong and sustainable relationships with the broader community beyond the members of the co-operative or mutual enterprise.

5. Ecosystem and reciprocity
Ecosystem and reciprocity refer to the co-operative or mutual thriving alongside other stakeholders as part of a mutually beneficial and sustainable ecosystem.

6. Mutual Mindset
Mutual mindset refers to acting ethically, sustainably, and consistent with mutual and co-operative values.